{"id":864,"date":"2026-03-20T02:40:00","date_gmt":"2026-03-20T02:40:00","guid":{"rendered":"https:\/\/marlenescarpino.com\/?p=864"},"modified":"2026-03-31T02:09:21","modified_gmt":"2026-03-31T02:09:21","slug":"krystexxa-prospecting-social-video","status":"publish","type":"post","link":"https:\/\/marlenescarpino.com\/index.php\/2026\/03\/20\/krystexxa-prospecting-social-video\/","title":{"rendered":"Krystexxa Prospecting Social Video"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"864\" class=\"elementor elementor-864\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea2aa6 e-flex e-con-boxed e-con e-parent\" data-id=\"2ea2aa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0f8ef3 e-flex e-con-boxed e-con e-parent\" data-id=\"d0f8ef3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a1a1b elementor-widget elementor-widget-heading\" data-id=\"d0a1a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Krystexxa searching for truth Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eaf84a e-flex e-con-boxed e-con e-parent\" data-id=\"3eaf84a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48fc08d elementor-widget elementor-widget-text-editor\" data-id=\"48fc08d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the <em data-start=\"254\" data-end=\"275\">Searching for Truth<\/em> campaign supporting <strong data-start=\"296\" data-end=\"313\">Krystexxa DTC<\/strong>, I served as Senior Art Director, developing the core creative narrative from concept through execution. I led the development of concept storyboards using AI-assisted visualization and custom photo-illustration to bring the campaign idea to life. Working closely with an outside production studio, I provided art direction aligned to the storyboards to ensure the social video assets resonated on platforms like Meta and Reddit. The final deliverables included a 60-second OLV and optimized social ads designed to engage audiences with a compelling, visually grounded message.<br \/><br \/><br style=\"color: #1d1d1d; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; text-align: left;\" \/><span style=\"color: #1d1d1d; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; text-align: left;\">Facebook Link: https:\/\/www.facebook.com\/share\/v\/1CZ9Jada9m\/<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-515ce84 elementor-widget elementor-widget-video\" data-id=\"515ce84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/01\/251120_Amgen_OLV_v2.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a76e592 elementor-widget elementor-widget-gallery\" data-id=\"a76e592\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:21,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;21:9&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/01\/OLV-Storyboards.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a76e592\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc5OSwidXJsIjoiaHR0cHM6XC9cL21hcmxlbmVzY2FycGluby5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9PTFYtU3Rvcnlib2FyZHMucG5nIiwic2xpZGVzaG93IjoiYTc2ZTU5MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/01\/OLV-Storyboards.png\" data-width=\"1746\" data-height=\"662\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/01\/OLV-Storyboards2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a76e592\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgwMCwidXJsIjoiaHR0cHM6XC9cL21hcmxlbmVzY2FycGluby5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9PTFYtU3Rvcnlib2FyZHMyLnBuZyIsInNsaWRlc2hvdyI6ImE3NmU1OTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/01\/OLV-Storyboards2.png\" data-width=\"1745\" data-height=\"662\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b7edd elementor-widget elementor-widget-video\" data-id=\"57b7edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/01\/Krystexxa_Searching-For-Truth-Prospecting-Social-Video-1.mp4\" autoplay=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edfea6c e-flex e-con-boxed e-con e-parent\" data-id=\"edfea6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a38bf32 elementor-widget elementor-widget-gallery\" data-id=\"a38bf32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/01\/PC-storyboards.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a38bf32\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTYxLCJ1cmwiOiJodHRwczpcL1wvbWFybGVuZXNjYXJwaW5vLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDFcL1BDLXN0b3J5Ym9hcmRzLnBuZyIsInNsaWRlc2hvdyI6ImEzOGJmMzIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/01\/PC-storyboards.png\" data-width=\"1758\" data-height=\"687\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Krystexxa searching for truth Campaign For the Searching for Truth campaign supporting Krystexxa DTC, I served as Senior Art Director, developing the core creative narrative from concept through execution. I led the development of concept storyboards using AI-assisted visualization and custom photo-illustration to bring the campaign idea to life. Working closely with an outside production [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"jetpack_featured_media_url":"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-25-at-9.55.53-PM-scaled.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/posts\/864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/comments?post=864"}],"version-history":[{"count":68,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/posts\/864\/revisions"}],"predecessor-version":[{"id":1935,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/posts\/864\/revisions\/1935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/media\/1819"}],"wp:attachment":[{"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/media?parent=864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/categories?post=864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/tags?post=864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}