{"id":776,"date":"2026-03-21T01:17:57","date_gmt":"2026-03-21T01:17:57","guid":{"rendered":"https:\/\/marlenescarpino.com\/?p=776"},"modified":"2026-03-31T02:09:14","modified_gmt":"2026-03-31T02:09:14","slug":"krystexxa-prospecting-meta-campaign-ad","status":"publish","type":"post","link":"https:\/\/marlenescarpino.com\/index.php\/2026\/03\/21\/krystexxa-prospecting-meta-campaign-ad\/","title":{"rendered":"KRYSTEXXA Prospecting Meta Campaign Ad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"776\" class=\"elementor elementor-776\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e15bb8f e-flex e-con-boxed e-con e-parent\" data-id=\"e15bb8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2755aeb elementor-widget elementor-widget-heading\" data-id=\"2755aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KRYSTEXXA DTC KNock down gout prospecting campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c2fc0 elementor-widget elementor-widget-text-editor\" data-id=\"77c2fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As lead art director on Krystexxa DTC&#8217;s &#8220;Knock Down Gout&#8221; Meta prospecting campaign, I guided the creative from concept through final production. To accelerate the storyboarding process, I applied generative AI tools paired with photo-illustration techniques to develop visual frameworks that aligned the campaign&#8217;s narrative before a single shot was taken. Working alongside an outside production vendor, our team directed the photoshoot and post-editing process, ensuring the final assets reflected the strategic and visual intent established in pre-production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d1d22 elementor-widget elementor-widget-video\" data-id=\"64d1d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2025\/05\/KXX_PROSPECTING_2-Meta-Video_updated-PRC-1.mp4\" autoplay=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf1b2d5 e-flex e-con-boxed e-con e-parent\" data-id=\"bf1b2d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af59c8e e-con-full e-flex e-con e-child\" data-id=\"af59c8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12db76a elementor-widget elementor-widget-image\" data-id=\"12db76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2025\/05\/Marlene-Scarpino_Portfolio-samples2_Page_04.jpg\" class=\"attachment-full size-full wp-image-808\" alt=\"\" srcset=\"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2025\/05\/Marlene-Scarpino_Portfolio-samples2_Page_04.jpg 2000w, https:\/\/marlenescarpino.com\/wp-content\/uploads\/2025\/05\/Marlene-Scarpino_Portfolio-samples2_Page_04-300x169.jpg 300w, https:\/\/marlenescarpino.com\/wp-content\/uploads\/2025\/05\/Marlene-Scarpino_Portfolio-samples2_Page_04-1024x576.jpg 1024w, https:\/\/marlenescarpino.com\/wp-content\/uploads\/2025\/05\/Marlene-Scarpino_Portfolio-samples2_Page_04-768x432.jpg 768w, https:\/\/marlenescarpino.com\/wp-content\/uploads\/2025\/05\/Marlene-Scarpino_Portfolio-samples2_Page_04-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-feadebc e-flex e-con-boxed e-con e-parent\" data-id=\"feadebc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>KRYSTEXXA DTC KNock down gout prospecting campaign As lead art director on Krystexxa DTC&#8217;s &#8220;Knock Down Gout&#8221; Meta prospecting campaign, I guided the creative from concept through final production. To accelerate the storyboarding process, I applied generative AI tools paired with photo-illustration techniques to develop visual frameworks that aligned the campaign&#8217;s narrative before a single [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/marlenescarpino.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-25-at-10.05.53-PM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/posts\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":23,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/posts\/776\/revisions"}],"predecessor-version":[{"id":1868,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/posts\/776\/revisions\/1868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/media\/1820"}],"wp:attachment":[{"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/media?parent=776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/categories?post=776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marlenescarpino.com\/index.php\/wp-json\/wp\/v2\/tags?post=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}