Adobe Summit Promotional Video
Adobe Summit Video
Understanding Cystinosis Website
UnderstandingCystinosis.com is an educational website designed to help healthcare professionals understand the science, symptoms, and treatment considerations of cystinosis. As Art Director, I led the project from concept to production, defining the visual language, UX, and overall design system. I focused on making complex medical content clear, approachable, and easy to navigate across devices. The calm, clinical color palette of cool blues and soft neutrals reinforces trust and clarity while subtly guiding users through complex medical information.
URL: https://www.understandingcystinosis.com/
Dunkin Arcade Brand Experience
Dunkin Brand Experience Dunkin’ commissioned a custom branded world inside Fortnite, designed to connect digital gameplay with real-world loyalty rewards. The experience dropped players into fast-paced, retro-style city environments, where collecting coffee and breakfast items directly translated into Dunkin’ perks and points. The design targeted a digitally native, mobile-first audience and built a seamless bridge […]
Jared Promotional Emails
As lead Art Director for all Jared promotional emails and the Jared Vault Rewards program, I owned the visual direction and creative execution of over 20 emails per month, spanning both seasonal campaigns and evergreen storytelling. I led concepting and design to ensure each message felt fresh, on-brand, and strategically aligned to business goals, while […]
UCD in Mind Website
UCD in Mind Website The UCD in Mind website represents the outcome of an intentional, iterative design process that pushed beyond traditional pharmaceutical aesthetics. Early exploration included multiple rounds of more typical pharma directions: clinical, conservative, and text-heavy approaches focused on a strict information hierarchy and medical credibility. Through collaboration and refinement, we ultimately presented […]
Love Sweet Love Sweepstakes
“Love Sweet Love” was a seasonal campaign developed for the Jared Vault Rewards loyalty program to deepen emotional connection and increase engagement during the Valentine’s season. The creative centered on a sweepstakes activation and used warm, aspirational visuals paired with neon-inspired typography to evoke the glow of love, excitement, and celebration, giving the campaign a […]
Jared Valentine’s Day Campaign
JARED VALENTINE’S DAY CAMPAIGN As Creative Lead on the seasonal Valentine’s Day campaign for Jared The Galleria of Jewelry, I spearheaded the concepting phase in close collaboration with the client, shaping the creative direction for a fully integrated retail campaign. The work focused on elevating the brand across every touchpoint, developing cohesive assets for web, […]
KRYSTEXXA Prospecting Meta Campaign Ad
KRYSTEXXA DTC KNock down gout prospecting campaign As lead art director on Krystexxa DTC’s “Knock Down Gout” Meta prospecting campaign, I guided the creative from concept through final production. To accelerate the storyboarding process, I applied generative AI tools paired with photo-illustration techniques to develop visual frameworks that aligned the campaign’s narrative before a single […]