Krystexxa Prospecting Social Video

Krystexxa searching for truth prospecting gif social ad For the Searching for Truth campaign supporting Krystexxa DTC, I served as Senior Art Director, developing the core creative narrative from concept through execution. I led the development of concept storyboards using AI-assisted visualization and custom photo-illustration to bring the campaign idea to life. Working closely with […]

Jared Atelier Collection

For the Jared Atelier Collection, I led the visual direction and art direction to elevate the brand’s jewelry offering with a refined, modern aesthetic rooted in craftsmanship and emotional storytelling. I art-directed the photoshoot, ensuring the imagery felt cohesive, elevated, and versatile across web, email, and social channels. This collection was part of a broader series designed to evolve Jared’s brand perception, introducing an accessible luxury feel that balanced sophistication with approachability. From concept through execution, every detail was crafted to highlight artistry, quality, and timeless design while remaining attainable for the modern customer.

LScore Video

LScore Loyalty Program Video A promotional video was created for the Epsilon Loyalty Program, LScore, and was geared toward CMO’s looking to expand their current loyalty programs. For businesses that foster customer loyalty, LScore can help create a score to reach more of your best customers and maximize loyalty. https://youtu.be/l4vUNe_2yIo

Brilliant Moments

Collection signs for Jared stores for in-case displays. Jewelry collections underwent a complete re-brand and collection signs were updated to reflect updated look and feel.