Jared Atelier Collection

For the Jared Atelier Collection, I led the visual direction and art direction to elevate the brand’s jewelry offering with a refined, modern aesthetic rooted in craftsmanship and emotional storytelling. I art-directed the photoshoot, ensuring the imagery felt cohesive, elevated, and versatile across web, email, and social channels. This collection was part of a broader series designed to evolve Jared’s brand perception, introducing an accessible luxury feel that balanced sophistication with approachability. From concept through execution, every detail was crafted to highlight artistry, quality, and timeless design while remaining attainable for the modern customer.

Dunkin Arcade Brand Experience

Dunkin Brand Experience Dunkin’ commissioned a custom branded world inside Fortnite, designed to connect digital gameplay with real-world loyalty rewards. The experience dropped players into fast-paced, retro-style city environments, where collecting coffee and breakfast items directly translated into Dunkin’ perks and points. The design targeted a digitally native, mobile-first audience and built a seamless bridge […]

Krystexxa Prospecting Social Video

Krystexxa searching for truth Campaign For the Searching for Truth campaign supporting Krystexxa DTC, I served as Senior Art Director, developing the core creative narrative from concept through execution. I led the development of concept storyboards using AI-assisted visualization and custom photo-illustration to bring the campaign idea to life. Working closely with an outside production […]