Jared Valentine’s Day Campaign

JARED VALENTINE’S DAY CAMPAIGN As Creative Lead on the seasonal Valentine’s Day campaign for Jared The Galleria of Jewelry, I spearheaded the concepting phase in close collaboration with the client, shaping the creative direction for a fully integrated retail campaign. The work focused on elevating the brand across every touchpoint, developing cohesive assets for web, […]

UCD in Mind Website

UCD in Mind Website The UCD in Mind website represents the outcome of an intentional, iterative design process that pushed beyond traditional pharmaceutical aesthetics. Early exploration included multiple rounds of more typical pharma directions: clinical, conservative, and text-heavy approaches focused on a strict information hierarchy and medical credibility. Through collaboration and refinement, we ultimately presented […]

Understanding Cystinosis Website

Understanding Cystinosis

UnderstandingCystinosis.com is an educational website designed to help healthcare professionals understand the science, symptoms, and treatment considerations of cystinosis. As Art Director, I led the project from concept to production, defining the visual language, UX, and overall design system. I focused on making complex medical content clear, approachable, and easy to navigate across devices. The calm, clinical color palette of cool blues and soft neutrals reinforces trust and clarity while subtly guiding users through complex medical information.

URL: https://www.understandingcystinosis.com/

Jared Promotional Emails

As lead Art Director for all Jared promotional emails and the Jared Vault Rewards program, I owned the visual direction and creative execution of over 20 emails per month, spanning both seasonal campaigns and evergreen storytelling. I led concepting and design to ensure each message felt fresh, on-brand, and strategically aligned to business goals, while […]

Love Sweet Love Sweepstakes

Love Sweet Love Sweepstakes

“Love Sweet Love” was a seasonal campaign developed for the Jared Vault Rewards loyalty program to deepen emotional connection and increase engagement during the Valentine’s season. The creative centered on a sweepstakes activation and used warm, aspirational visuals paired with neon-inspired typography to evoke the glow of love, excitement, and celebration, giving the campaign a […]

LScore Video

LScore Video

LScore Loyalty Program Video A promotional video was created for the Epsilon Loyalty Program, LScore, and was geared toward CMO’s looking to expand their current loyalty programs. For businesses that foster customer loyalty, LScore can help create a score to reach more of your best customers and maximize loyalty. https://youtu.be/l4vUNe_2yIo

Brilliant Moments

Collection signs for Jared stores for in-case displays. Jewelry collections underwent a complete re-brand and collection signs were updated to reflect updated look and feel.