As Creative Lead on the seasonal Valentine’s Day campaign for Jared The Galleria of Jewelry, I spearheaded the concepting phase in close collaboration with the client, shaping the creative direction for a fully integrated retail campaign. The work focused on elevating the brand across every touchpoint, developing cohesive assets for web, social media, display advertising, email marketing, and in-store signage. I led the production from early planning through execution, building the full production book and directing the photoshoot on set to ensure the visual storytelling aligned with the campaign vision and brand standards. The result was a polished, multi-channel experience designed to inspire shoppers during one of the brand’s most important retail moments.