As lead art director on Krystexxa DTC’s “Knock Down Gout” Meta prospecting campaign, I guided the creative from concept through final production. To accelerate the storyboarding process, I applied generative AI tools paired with photo-illustration techniques to develop visual frameworks that aligned the campaign’s narrative before a single shot was taken. Working alongside an outside production vendor, our team directed the photoshoot and post-editing process, ensuring the final assets reflected the strategic and visual intent established in pre-production.