For the Searching for Truth campaign supporting Krystexxa DTC, I served as Senior Art Director, developing the core creative narrative from concept through execution. I led the development of concept storyboards using AI-assisted visualization and custom photo-illustration to bring the campaign idea to life. Working closely with an outside production studio, I provided art direction aligned to the storyboards to ensure the social video assets resonated on platforms like Meta and Reddit. The final deliverables included a 60-second OLV and optimized social ads designed to engage audiences with a compelling, visually grounded message.


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