As Creative Lead for Jared’s Valentine’s Day seasonal campaign, I set and led the creative vision for an omnichannel campaign to elevate the brand through a more romantic, premium lens. The objective was to shift perception to a modern destination for love, bridal, and fine jewelry. We built the work around a unifying emotional idea, pairing refined messaging with intimate, cinematic storytelling and a digital-first approach that reflected how couples genuinely connect. I guided the campaign end-to-end, from concept development and thematic framing through execution across all channels, ensuring every touchpoint reinforced the same elevated brand story.