For the Searching for Truth campaign supporting Krystexxa DTC, I served as Senior Art Director, developing the core creative narrative from concept through execution. I led the development of concept storyboards using AI-assisted visualization and custom photo-illustration to bring the campaign idea to life. Working closely with an outside production studio, I provided art direction aligned to the storyboards to ensure the social video assets resonated on platforms like Meta and Reddit. The final deliverables were optimized social ads designed to engage audiences with a compelling, visually grounded message.