For the Jared Atelier Collection, I led the visual direction and art direction to elevate the brand’s jewelry offering with a refined, modern aesthetic rooted in craftsmanship and emotional storytelling. I art-directed the photoshoot, ensuring the imagery felt cohesive, elevated, and versatile across web, email, and social channels. This collection was part of a broader series designed to evolve Jared’s brand perception, introducing an accessible luxury feel that balanced sophistication with approachability. From concept through execution, every detail was crafted to highlight artistry, quality, and timeless design while remaining attainable for the modern customer.