The UCD in Mind website represents the outcome of an intentional, iterative design process that pushed beyond traditional pharmaceutical aesthetics. Early exploration included multiple rounds of more typical pharma directions: clinical, conservative, and text-heavy approaches focused on a strict information hierarchy and medical credibility. Through collaboration and refinement, we ultimately presented the client with a modern, cleaner visual system that maintains scientific rigor while feeling more human and accessible, using thoughtful spacing, restrained color, and clear navigation to make complex rare-disease content easier to understand and engage with.

URL: https://www.ucdinmind.com/