As lead Art Director for all Jared promotional emails and the Jared Vault Rewards program, I owned the visual direction and creative execution of over 20 emails per month, spanning both seasonal campaigns and evergreen storytelling. I led concepting and design to ensure each message felt fresh, on-brand, and strategically aligned to business goals, while maintaining consistency across the customer journey. I also art directed photoshoots specifically for email and loyalty assets, creating versatile imagery that elevated the brand and supported performance across inbox, web, and social touchpoints.