“Love Sweet Love” was a seasonal campaign developed for the Jared Vault Rewards loyalty program to deepen emotional connection and increase engagement during the Valentine’s season. The creative centered on a sweepstakes activation and used warm, aspirational visuals paired with neon-inspired typography to evoke the glow of love, excitement, and celebration, giving the campaign a modern, eye-catching energy that stood out in digital and social channels. This visual contrast helped elevate everyday romantic moments while reinforcing the value and excitement of loyalty rewards.